Handling Objections in the Sales Process

Handling Objections in the Sales Process

This course focuses on overcoming sales objections raised by new prospects. The course examines the causes of a prospect’s objections and offers simple techniques to resolve their questions and concerns in a helpful and non-confrontational manner.


  • Causes of Objections
  • Professional Sales and Needs-Based Selling
  • Four Steps to Handling Objections
  • Handling Objections Pro-Actively
  • Action Plan

This course qualifies for 1 continuing education credit hour (General/Adjuster – Personal Skills).

A person holding up their hand in objection.

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