The Sales Process - A Course for Commercial Lines Brokers Part 2

This is a continuation of our study of the Sales Process. In Part 1, we discussed the first two steps of this process, specifically:

Step 1. Need Analysis
Step 2. Need Awareness.

In this last Part, we will focus our discussion on the remaining steps of the Sales Process, specifically:

Step 3. Need Solution
Step 4. Need Satisfaction.

Upon completion of this course, we should be able to identify the main elements of each step of the Sales Process . . . ie) the things we should be doing as a brokerage to increase our chances for successful selling.

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